In 8 weeks we embed AI-native workflows into your team's product work. Live coaching, video lessons, sparring on your real products.
Product teams that have trained with us
New AI tools every week, new model releases, too much news. Your team is as overwhelmed as you are. Block calendar time? No time. Go deep? No time. The feeling that stays: everyone else is pulling ahead, I'm falling behind.
Your team uses AI tools individually. ChatGPT for PRDs, Copilot for refinement. Everyone prompts on their own, no one changes the shared method. You're faster on isolated tasks, not as a team. That's tool use, not a workflow shift.
With Cursor, engineering is 6× faster. Features explode. NPS flat, revenue flat. And the line from the meeting: “Engineering delivers, product makes no difference.” And you don't have a clean answer for why.
Product Masterclass is a dedicated program. Over 8 weeks we work with your product team to embed AI workflows into daily work.
Your team already prompts. An AI workflow is what changes the daily routine. We build it together with you.
Classic trainings give you a day of input, then you're alone again. We work with your team for eight weeks on your real projects. Sparring, coaching, and iteration every week.
Other trainings practice on fictional SaaS cases. We practice on your real backlog, your discovery, your roadmap. What you build lands in the next sprint.
Not a tools course. We use the stack that actually moves the needle in product teams today. You learn when to reach for what.
Custom Skills, code agents, long-form outputs
Custom GPTs as team skills, browser automation
1M-token context, Deep Research
Source-grounded notes & briefs
Insight management, patterns
Interview synthesis
Vibe coding, prototypes
Vibe coding, prototypes, tickets & specs
Functional mockups, no dev
Agents that take on real work
Tools change. The framework underneath stays. You learn the decision pattern, not the click paths.
Not everything should be automated. Learn as a PM what you have to master yourself, what you can amplify with AI, and what you fully automate.
What's human stays human.
Interview techniques, stakeholder leadership, vision decisions, product ethics. AI assists, doesn't replace.
A multiplier on your capacity.
Research synthesis, competitive analysis, strategy scenarios, pattern detection, rapid prototyping. 6× faster, no quality loss.
Cut what slows you down.
Ticket writing, status reports, documentation, acceptance criteria, follow-ups. Fully delegatable to agents.
Every week: a concrete outcome. No filler. Every exercise on your real product.
AI will fundamentally change your job over the next 3 years. But not every part of it. We build a Protect/Augment/Automate framework so you know what AI actually changes for you.
Good product decisions start with real customer conversations. AI helps with prep, synthesis, and pattern detection, so you don't lose empathy.
Continuous Discovery isn't optional anymore. Your team learns how AI integrates insight management and pattern detection into the daily routine, without drowning in data overwhelm.
Vibe coding makes PMs independent. Prototypes in hours instead of weeks. You iterate yourself, no waiting on dev or design.
AI doesn't replace persuasion, but it equips you. Arguments, scenarios, decision support in a fraction of the time.
Roadmaps as strategic narratives, not feature lists. AI helps you build and communicate strategy with structure.
The delivery side, where AI has the biggest immediate lever. Requirements, acceptance criteria, edge cases. All in 1/10 the time.
Which processes are actually worth automating? Where does automation hurt? You learn where to draw the line.
The finish: everyone on the team builds their own AI workflow that's running on Monday after.
AI will fundamentally change your job over the next 3 years. But not every part of it. We build a Protect/Augment/Automate framework so you know what AI actually changes for you.
Good product decisions start with real customer conversations. AI helps with prep, synthesis, and pattern detection, so you don't lose empathy.
Continuous Discovery isn't optional anymore. Your team learns how AI integrates insight management and pattern detection into the daily routine, without drowning in data overwhelm.
Vibe coding makes PMs independent. Prototypes in hours instead of weeks. You iterate yourself, no waiting on dev or design.
AI doesn't replace persuasion, but it equips you. Arguments, scenarios, decision support in a fraction of the time.
Roadmaps as strategic narratives, not feature lists. AI helps you build and communicate strategy with structure.
The delivery side, where AI has the biggest immediate lever. Requirements, acceptance criteria, edge cases. All in 1/10 the time.
Which processes are actually worth automating? Where does automation hurt? You learn where to draw the line.
The finish: everyone on the team builds their own AI workflow that's running on Monday after.
300+ PMs from DACH product teams have worked with us. A selection.
„Boosted his confidence and methodological grasp enormously, and let him apply different topics directly on the job."
„Got input on the full product development cycle and applied it directly to my own project."
„Saved me a lot of time at the start of my role that I would have spent on my own mistakes."
„Our team built a shared language for developing digital products efficiently with customers."
Not a college lecture. Not a self-paced course. Live, interactive, with exercises on your own product.
What CPOs keep asking us. And what we answer.
There's no topic with higher ROI right now than equipping your product team with AI-native workflows. So it's almost impossible that your company has no budget for this priority.
It's the biggest lever in the company for building the right things faster.
If there's really no money for this, you're in a dangerous spot. Other teams around you are deploying AI fast, building faster, understanding customers faster, succeeding faster.
Perfect starting point. As a new product lead you need two things at once: a clear direction and a team that backs it.
An 8-week cohort delivers both. Your team immediately sees you invest in their growth, and you don't come out with three different playbooks but with one shared mindset.
Perfect chance to position yourself as a lead who thinks ahead and pushes the company forward.
Bring the new leader in early. We offer a free 1-hour deep dive for that. No pressure.
A dedicated Company Cohort makes sense from 8 participants on.
For smaller teams there's the public Product Masterclass: same content, same trainers, open for individual sign-ups.
Drop us a note and we'll recommend the right cohort.
Very. The live sessions work on your real backlog, your discovery, your current roadmap.
Before we start we run a context workshop with you to identify the biggest levers for your team and set priorities, without diluting the curriculum.
Yes, we recommend it. Cross-functional participants like engineers, designers, sales lead, or support lead measurably improve cross-team collaboration after the cohort.
You save translation work later when your team rolls new workflows out across the org.
The public Masterclass is for individuals who want personal growth.
Company Cohorts bring your whole team to the same level at the same time, with exercises on your real backlog.
Plus: private, not public (important for confidential strategy discussions).
Company Cohorts are private, we start whenever you're ready.
From order confirmation, 1 to 2 weeks until kickoff.
Usually procurement takes longer than our prep time, so we can start almost immediately.
A shared understanding of product development with an AI-first approach.
You'll have built a shared workflow that you keep building on and changing yourselves. And you keep alumni access to the Product Masterclass videos and materials.
After 8 weeks your team definitely has a different mindset: more effective, faster, better at collaboration with engineering and stakeholders across the company.
Product Masterclass, Just Product, and our Project-to-Product methodology all come from us. We don't just train, we help build the ecosystem you work in.
4 coaches from product, engineering, and design. All active in product teams, all using AI workflows daily. Whoever coaches your team builds prototypes in Cursor regularly. No ex-consultants presenting the same slides for 5 years.
Just Product is the leading German-speaking product conference. We curate it. That means we see in real time what actually works in DACH product teams, not what's trending in US podcasts.
The framework underneath this cohort. Built by Thomas Hartmann and Sebastian Borggrewe, based on 10+ years of practice in DACH scale-ups and corporate digital divisions. Not MBA theory.
We look together at where your team stands, which AI levers matter for you, and whether a Company Cohort fits or another path makes more sense.
Not chasing you with calls. Promise.
